- +40%
Wound Care Clinic
The client reached out to Phoenix Coderex Internet Marketing Agency to implement strategic pay-per-click (PPC) advertising campaigns for its five locations.
The challenge
This private wound care center partnered with Phoenix Coderex because it was not seeing results with its current Google Ads campaign. Before Thrive, the clinic did not have a robust digital presence. Moreover, the majority of its new patients came from referrals from physicians, with only about 20-30 percent of new leads and patients coming from inbound marketing.
The number of leads reported also varied dramatically from its total booked patients. Several general wound care-related keywords and ad groups that resulted in clinic calls were not converting into booked appointments.
The clinic also had trouble communicating its “no doctor referral” process with potential patients, which means a doctor’s referral is unnecessary to receive wound care services. Failure to communicate this significant information resulted in low lead acquisition and conversion rates.
Services Used:
THE SOLUTION
Our PPC strategists ran a periodic review of the client’s Google Ads campaign to increase its monthly lead acquisition and conversions. We analyzed the campaign data, managed the negative keyword lists, created targeted ad copy and landing pages and updated its keyword lists and bid strategy as needed.
Our team also regularly monitored market changes, examined historical account data and consulted with the client to ensure our PPC strategy remained up to date and continued generating profitable results.
Lead Management and Ads Targeting
Since the clinic’s current ad targeting strategy was not converting calls into booked appointments, we paused the existing ad groups and keywords targeting campaign and focused on highly relevant search terms instead. In doing so, the daily ad budget was spent on more lucrative strategies that drove a higher return on investment (ROI).
We also configured Google Ads call reporting to understand the lead quality beyond conversions, saving the client the hassle of reporting the quality of its leads to the Phoenix Coderex team.
Callout Extensions and Ad Copy Testing
We added the “no referral needed” headline to the client’s homepage and “no referral needed” and “most insurance accepted” callout extensions at the account level to attract more patients and quickly address their concerns about doctor referrals and insurance coverage.
Our PPC specialists also performed A/B testing and ad copy optimization to ensure all campaigns deliver measurable results.
PPC Advertising
The client did a great job updating specific wound care specialties on its website and needed paid search ads to convey the same.
We launched new campaigns for all locations, highlighting more than 30 specific wound care services and targeting relevant keywords, including “wound care treatment,” “burns,” “hyperbaric oxygen therapy” and ”wound care clinic.”
Our team also implemented another campaign promoting a specific HBOT chamber that most similar clinics have not yet established.
STRENGTH IN NUMBERS
Phoenix Coderex impact
Phoenix Coderex’s digital marketing experts used their strategic, creative and technical skills to:
- Create a new SEO-optimized, conversion-centered, well-designed website that’s aesthetically pleasing.
- Write search engine optimized, quality content to fuel organic search results, lead generation and conversions.
- Conduct a comprehensive audit and keyword research to identify and implement changes so the website ranks high on Google and other search engines.
- Improve visitors’ website experience with responsive web design that looks and works its best on every screen size and device.
- Manage social media to increase brand awareness and turn each social account into a lead generator.
New Leads
Conversion Rate
Cost per Conversion
Clicks
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