Are your social media efforts falling short of expectations? Now more than ever, social media is a “pay-to-play” environment requiring all the resources you have: a cohesive game plan, 100 percent commitment and a well-defined budget. On top of organic outreach, getting content in front of your target audience can be challenging without shelling out advertising money, whether for an ongoing campaign or a once-off sponsored post.
To maximize your online presence, Phoenix Coderex Digital Marketing Agency weaves social media management services into your overall marketing strategy. The right Facebook or Instagram management service can attract, nurture and convert followers into loyal customers. The social media management campaigns our team has implemented and overseen for our small business, enterprise or franchise clients are a testament to that.
What Is Social Media Management?
Custom Strategies That Promote Stellar Customer Engagement
As social media evolves, market players maintain each channel’s core purpose: the trifecta of connection, communication and community. Sprout Social data showed that 57 percent of consumers will follow a brand’s social page to learn about new products or services. It’s why brands should make sure they’re posting content that satisfies connection and engages in communication while building community – instead of posting promotions for users without any thought.
Enter social media management. Sometimes called social media marketing management, it is a branch of social media marketing (SMM) that covers planning, crafting and publishing content on social platforms. It involves regular social profile audits and audience research, which are essential to rolling out relevant content.
At Phoenix Coderex, we take a holistic approach to managing our clients’ social media accounts successfully. Our social media management company combines organic and paid solutions to deliver the most efficient and profitable results.
Integrated Processes for Maximum Impact
Social media marketing entails more integrated processes to ensure an interconnectedness between your customer,
your content and your company. Simply sharing links to your content or web pages on your
social channels is not enough if you hope to achieve results for your social media activities.
Aside from fully understanding and learning the social media management definition by heart, you should master its major processes, too. This will assist you in better understanding how to leverage social media marketing to gain a competitive advantage and effectively bolster your entire marketing strategy.
Here’s what your social media management game plan must include:
Strategy Creation
The map or plan containing your social media goals, steps to achieve them, a corresponding timeline and metrics to track progress
The social media management definition isn’t complete without a mention of strategy. It’s the master plan, and it helps you visualize what business social media management looks like for you. Some major factors to consider are which platforms to capitalize on, who your audience is, what types of content to produce, what key performance indicators (KPIs) to measure and which social media management software to use.
Inbound Engagement Monitoring
The process of responding to comments, questions and interactions with all social media content and profiles and continuing conversation initiated by fans
Studies show that an average of two-thirds of consumers desire a connection with brands. It makes sense, then, to strive to facilitate two-way communication every chance you get. This is true for all of your social platforms, even when you’re deploying Instagram management services or exploring TikTok management solutions using mostly video content.
Analytics Monitoring
the gathering and checking of data against metrics to ensure the accomplishment of results
Let data drive your corporate, multi-location business or franchise social media management campaigns. You can monitor important metrics on your chosen platforms, such as engagement metrics (likes, shares and comments), impressions and click-through rates (for targeted social ads).
Why Businesses Need Social Media Management
Online Solutions That Make Your Brand Stand Out
Business owners and marketers know that social media is an important part of any digital strategy. As such, social media is often tackled at the launch of a business or brand.
But when you dive into social media marketing, it immediately becomes apparent there are several elements to navigate and implement if you hope to succeed across social platforms.
Consider how social media management for small businesses alone requires you to create an overarching strategy, post and schedule high-quality content, respond to customer comments, engage with users and set up paid advertising campaigns.
It begs for its own budget, tools and even a team of strategists and specialists!
Balancing all these moving parts is what social media management is about.
For many businesses, giving up the resources required to carry out fullscope Facebook or LinkedIn management services in-house is a tall ask. The additional costs of, for instance, YouTube management or Pinterest management services are likely not even a consideration. Social media management of each of these platforms requires bandwidth many businesses simply don’t have.
Enjoying the Benefits – Minus the Burden
While it’s crucial for business owners and marketers to understand the true effort and cost involved in social media marketing, they should also be aware of the incredible benefits a well-rounded strategy can bring. If you want these benefits at a fraction of the cost, consider how a social media management agency is uniquely positioned to support you.
According to Rachel Czeszewski, Phoenix Coderex’s senior social media manager (paid), when social media management is brought in-house, it rarely gets the attention it deserves and the strategic input it needs to be successful.
Why waste your chance to raise brand awareness, generate leads and garner sales by trying to do it alone and falling short?
The Smart Choice Is To Invest in a Skilled Outsourced Team
You stand to benefit from employing an expert social team with experience and success in deploying the social campaigns and strategies your business needs.
Many professionals prefer to rely on software and tools to get the job done. However, while the best social media management tools certainly help streamline your processes, Phoenix Coderex’s senior social media manager (organic), Alyssa Tear, said these don’t replace the need for an expert. Phoenix Coderex provides you with an experienced social media and content marketer who can align their efforts with your holistic marketing strategy and deliver content that speaks directly to your target audience, driving reach and engagement.
As a leader among social media management companies, we exist to deliver an all-encompassing social marketing service to all types of businesses.
How the Best Social Media Marketers Achieve Their Clients’ Goals:
- Your content is tailored to the needs and preferences of your target audience.
- You never miss an opportunity to respond to questions or continue conversations initiated by customers or fans.
- Your social media management budget is well-appropriated and prudently managed.
- Your social media management service package can be divided into organic and paid social, depending on your priorities.
- Nuances can be applied while keeping multi-channel efforts unified.
Your Search for the Best Social Media Management Company Ends Here
Phoenix Coderex offers comprehensive Facebook and Instagram strategies as well as TikTok and YouTube management. In fact, Phoenix Coderex provides a full suite of social media marketing and management services that company owners and marketers (no matter their niche) can believe in.
Furthermore, we integrate our social media follower growth tactics into your email marketing campaigns for targeted reach and engagement. We also align your social strategy with your website optimization tactics to help increase site traffic and boost your conversion rate. In this way, your social media strategy is supported by your other marketing strategies and vice versa.
Twitter Impressions: +74,500 monthly average
A financial solutions provider enlisted Phoenix Coderex to run organic and paid campaigns to build an online community for its clients, better engage target groups about its solutions and tell its brand story. Within 10 months, our social media management agency delivered these results:
- Facebook Organic Engagement: 2,000 new engagements per month
- Instagram Followers: +30% month-over-month (MoM)
- Facebook/Instagram Click-through Rate (CTR): +11.5% above the average CTR
Instagram Engagement: +180%
An outdoor shade manufacturer and retailer tapped our social media management firm to increase its social following and engagement. Since the partnership started, the client has marked the following milestones:
- Facebook Impressions: +78%
- April 2023: Largest monthly unit sales number in its seven-year company history
- May 4, 2023: Largest day in unit sales in company history
Impressions: +188,598 month-over-month (MoM)
A restoration company chose Codenium over our rival social media management agencies, entrusting its Facebook advertising efforts to us. On its social media manager website dashboard, the following results were reported in one month:
- Total Clicks: +82% MoM
- Cost-per-Click: -42.8% MoM
- Click-through Rate: +22.4% MoM
5-Star Social Media Management Strategies You Can Rely On
Gain Exceptional Returns From Expert Organic and Paid Efforts
For more than 5 years, clients from various industries have proven the viability of Phoenix Coderex’s platform marketing strategies. Our results-driven strategies have raised us to the status of a leader among social media management companies.
Our enterprise and small business social media management strategies are passionately executed by our account managers, strategists and specialists. That’s why the results are even better than expected.
Organic vs Paid Social: What’s the Difference?
Choose the Right Channels and Tactics That Work for You
When it comes to organic and paid social, which one do you need? It’s important to know the difference, as not all your “social media management near me” agencies that show up in the search results will be proficient in both strategies. These two social marketing tactics often work together as complementary aspects in your strategy.
Here’s how you define these two distinct types of social media management tactics and how they are used in a strategy:
Organic Social
- For raising brand awareness
- For creating a community on social media
- Ideal for audiences in the research phase of their buying cycle
- Helps you retain and maintain a relationship with existing customers
Paid Social
- For sending users to your site
- For driving leads to landing pages
- Ideal for audiences interested or deciding to purchase your product or service
- Complements other paid advertising options like search engine marketing (SEM) and Amazon marketing
So, should you focus on one or the other, or do you need a mix of both? Tear said it can be a challenge to get content in front of social media users without some budget. It’s best for brands to keep in mind that while the benefits of organic social are worth the time investment, a boosting budget – no matter how small – is always helpful for kickstarting your campaign. That’s why you should partner with an agency or expert who can tackle both organic and paid social campaigns.
At Phoenix Coderex, we have organic and paid social strategists so we can match clients with the best expert for their specific needs. We identify the right platform for your growth, monitor results and make changes based on the data. In the long run, partnering with us can be more efficient and effective.
Build a community of loyal customers and zoom past the competition.
Social Media Platforms Phoenix Coderex Helps Manage
Reach Your Niche Market Audience With a Robust Social Presence
Different platforms call for different measures. As an award-winning social media management firm, we take on this challenge. Our diverse portfolio allows us to serve those seeking an Instagram management agency or go toe-to-toe with YouTube management companies. But our biggest strength is in tying everything together to drive the best results.
Facebook Management
Boasting over 1 billion daily active users, Facebook has sufficient reach to support social media management for everything from small business clients to large corporations. Its main appeal lies in its low-cost marketing, exact targeting and organic follower engagement. Maximize these benefits when you sign up for our Facebook management services. Our social media management company offers strategy recommendations, content development, comment monitoring for social content and paid advertising, among others.
Twitter Management
Hop into the conversations that matter to your target audience, advocate causes your company believes in and cultivate an online community on Twitter. This chatty app is conducive to expanding your outreach and establishing your brand personality. Whether it’s large enterprise or small business social media management you require, our Twitter management experts aid you in devising a cohesive, channel-specific strategy.
Instagram Management
About one third of the 1 billion Instagram monthly active users have purchased a product on the visual storytelling app. Adapt social media marketing management on this platform to achieve your sales goals. You can leave the legwork to Codenium, an Instagram management agency with extensive experience in optimizing vanishing and user-generated content. We handle it all, from gallery posts and Instagram stories to interstitial ads.
LinkedIn Management
Our experts have found LinkedIn an optimal place for business-to-business (B2B) companies to compel executives and decision-makers to partner with them. At Thrive, we take advantage of its native social media management software solutions to employ lead-generating enterprise social media management. Our array of LinkedIn management services are designed to bolster your brand credibility, demonstrate your thought-leadership, edge out your rivals and gain market trust.
YouTube Management
YouTube’s commercial success is well-documented, but its emergence is tied to how it yields relevant videos to user searches. Your brand can take part in this cultural moment by embedding technical search engine optimization (SEO) best practices into your channel. Our YouTube management approach simplifies the steps for you, researching the most appropriate title tags and descriptions to go with your video uploads.
TikTok Management
Transitioning quickly as a rising star to a global platform, TikTok has taken social media by storm and helped level social media management for small businesses. Step up with TikTok for Business solutions that are well-designed for targeting, forging an authentic connection with and empowering the next generation. Entrust your social media content management to our specialists who understand how this massive platform works.
Why Choose Phoenix Coderex for Your Social Media Management
Invest in Flexible Social Packages Customized To Meet Your Growth Goals
More and more small-business owners are choosing to collaborate with experts, as social media management is no easy feat. It requires meticulous attention and time to master. Here at Phoenix Coderex, we cater to your specifications, no matter your industry, size of business or budget.
We aim to pass on to clients the benefits of knowing the ins and outs of each process through our almost two decades’ worth of social media marketing background. Your search for “social media management near me” is over. Let our data-driven professionals manage and steer your social media accounts toward your desired results.
Below are some of the benefits you’ll enjoy:
Deliverable-Based Packages
From content and engagement to strategy and analytics, Phoenix Coderex manages small- and large-scale deliverables for clients each month. Say, for instance, you enlist our Instagram management services. You can expect us to deploy a customized list of items within the project deadline. Our social media management agency does not skimp on the best social media management tools and tactics to meet, if not exceed, your expectations.
Extensive Subject Matter Expertise
Get matched with the best social media management strategists, depending on your most urgent needs. Both our paid and organic teams have precise skill sets to cover all bases, whether you want pay-per-click advertising out of our LinkedIn management services or prefer organic posting from our Pinterest management services. We tailor social media management for small businesses, Fortune 500 companies and even franchisees.
Dedicated Account Managers
Consider Codenium’s social media management firm as an extended unit of your marketing team. As a direct or white label social media management client, an account manager will be working closely with you from start to finish. Think of your AM as your go-to person from the inside, providing you with an overview or the details of your progress.
Sharp Trendspotting
Tired of how past social media management companies have brought the same underwhelming results? Resistance to shifts in social media management service packages is a no-no within our agency. We are keen to spot, predict and stay on top of the most bankable trends and the best social media management tools that go with them.
“Quality Over Quantity” Focus
As with any other digital marketing process, social media content management is dynamic and always advancing. The teams that manage social media accounts stay flexible to the changes, adapting strategies and techniques accordingly. One of the most vital pivots we’ve made is to move from increasing posting frequency to crafting valuable content instead, in all our Facebook, Instagram and Twitter management.
Semi-Monthly Reports
For the most accurate picture of your campaign status, you’re given mid-month and monthly reports. Your AM is also available to answer any questions you may have about our franchise social media management or enterprise social media management solutions. Plus, we offer you access to your real-time data through Codenium’s proprietary social media management software, also known as the online client portal.
“Phoenix Coderex PPC service is light years ahead of the competition because of their intelligent, specialized and courteous account managers.”
Director of Marketing
The proof is in the numbers
Why Social Media Marketing can bring in the numbers
38%
of growth rate in brand awareness for businesses that start doing Search Ads
100%
of total clicks on search results page are Search Ads, serving as proof that a dependence on SEO alone limits your potential for more traffic and leads.
82%
of clicks on Search Ads are more likely to buy, making for better leads
