- +40%
Driving Organic Traffic with SEO Focused Content
Envision Outdoor Living
About Envision Outdoor Living
From our earliest days, Envision was born from the idea that there was a better way to do things. A better way to make things. That’s how we got our start. And we still have that same spirit today.
We’re inspired by crafting products that inspire your vision; and helping make that vision a reality.
The challenge
Envision Outdoor Living, manufacturer of composite decking and Fairway railing, was looking for ways to increase its organic rankings for core keywords. While a regular blogging cadence was already in place, they wanted a content strategy that improved their SEO presence to boost their recognition with core audiences. By ranking higher for core keywords, more homeowners and pros would learn how unique Envision products are.
Opportunity
The Phoenix Coderex team revamped the existing blog strategy into an SEO focused approach. There was an opportunity to include targeted keyword research, text length, and implementing trending industry topics into the content development. This new strategy would not only help Envision rank higher for key search terms, but drive brand awareness as well.
Approach
Considering the competitive SEO landscape of the outdoor living industry, True built a multi-level strategy for developing SEO-friendly content. While there is no question Envision Outdoor Living products are high quality, our strategy helped make it easier for homeowners and pros to find the brand.
For Envision Outdoor Living, we put together a robust SEO strategy that includes:
- Search engine optimization (SEO)
- Content Strategy
- Content Development
- Content Marketing
Services Used:
STRENGTH IN NUMBERS
Phoenix Coderex impact
Since partnering with Phoenix Coderex, Envision Outdoor Living has witnessed a significant surge in organic search traffic to their website, resulting in higher conversion rates and increased contact form submissions. Over the past few years of the PR campaign, earned media coverage of Envision, its products, and its team members has increased dramatically.
“Phoenix Coderex has been wonderful to work with. There was a whole team behind getting my project done, and I got to be a part of it. There were no unpleasant surprises, and I was kept up to date through the entire project. I really couldn’t be much happier with how the site has turned out.”
Ready to grow your revenue with Phoenix Coderex? Get a Free Consultation to Boost Your Business.
increase in organic clicks
increase in website click-through-rate
improvement on average search position
