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Max Mechanical HVAC
Leveraging Owned Content to Appeal to Diverse Audiences
About Max Mechanical HVAC
DizzyStop is a recognized health and wellness company that manufactures all-natural herbal supplements to manage dizziness, imbalance, vertigo and motion sickness.
New-to-Brand Orders
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The challenge
The client reached out to Phoenix Coderex Degital Marketing Agency to increase sales through strategic Amazon PPC and paid social media advertising.
THE SOLUTION
Phoenix Coderex’s advertising campaigns focused on building better brand recognition for the client and increasing its Amazon market share. We performed extensive research and analysis to determine opportunities to grow sales and used this data to launch highly-targeted advertising campaigns.
Our Amazon PPC campaigns boosted the client’s year-over-year (YoY) sales by 19.7 percent and generated a $26.81 average sales per order item. Thrive’s paid advertising campaigns have also helped the company achieve steady growth, improving its return on ad spend by 2.83X and driving a total of 5,470,130 impressions and 14,329.36 total product sales in December.
The Execution
We performed a comprehensive account audit and discovered that the client’s Amazon product detail pages did not offer content to shoppers that allowed them to make informed buying decisions. After a month of the new copy getting loaded, we started to see an upward sales growth trend on both Amazon PPC and organic marketing efforts. Amazon shoppers have also become more engaged with the client’s products.
Additionally, our advertising strategy heavily involved monitoring several key performance indicators (KPIs), including new-to-brand customers, sales, advertising cost of sales (ACoS), return on ad spend (ROAS) and sales ranking.
To discover new opportunities for sales, we implemented growth-driven advertising strategies that involved:
Services Used:
STRENGTH IN NUMBERS
Phoenix Coderex Impact
Since taking over the company’s advertising campaigns in April 2021, we have generated a 79.6 percent increase in new-to-brand orders or ad-attributed purchases made by new customers, a $155,446.75 worth of sales and 2.83X average return on ad spend (ROAS).
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